'Prochous-jug' is a wide term that denotes a vessel used for pouring, transporting, storing and serving liquids. From the mid-14th c. BC, the use of Mycenaean decorated vases extended to the mainland Greece and the Aegean. Increasing demand led to a corresponding increase in the production of such vases, as well as to the standardization of decoration with simple schematized motifs. The creativity and the imaginative designs that distinguished the vases of earlier periods (e.g. those with motifs of the Plant or Marine Style of the Late Helladic II period (1500/1450-1400 BC), was lost in favor of rapid mass production.